Friday, July 13, 2007

Changes in Google algorithm

Around July 5th, a change in the Google algorithm took place. Whenever Google does this, there are significant changes that take place. We haven't noticed any changes in our customers - at least not negative. We hear reports, however, that unexpected changes did take place.

Experts report that the update revolves around domain age, backlinks and PageRank. Of these, domain age may be the most significant.

The idea is that the age of a domain name relates to how solid a company or website is. The problem is that the change gave it a disproportionate value. This may be changed soon, and we'll see another shift in the rankings.