Offer with compelling value - an example
We've discussed the importance of offers with compelling value. We've even explained the characteristics of good offers. We thought we would give you an example.On the home page of your website imagine there is a statement like:
IS IT ALL DOOM AND GLOOM? Click here to receive the answer.
When visitors click on the sentence, they are taken to form on your website to complete. Visitors provide their name, email address, and telephone number. When they "submit" the form, they almost immediately receive an autoresponder email that provides a hyperlink to the information.
In this specific case, the hyperlink takes them to the August newsletter from RealEstate ABC, the leading consumer information provider. The lead article? Doom & Gloom with a Twist.
This approach utilizes (1) a captivating offer that focuses on their needs, (2) the answer in a well written article designed for your prospects and clients, and (3) WebCubic components (website, form, autoresponder). When packaged together it provides a vehicle to generate leads.
When the following month, September, rolls around, the offer should be changed to take advantage of that month's lead article. In addition, you can use some of the many articles that RealEstate ABC provides as the basis for offers with compelling value.
See this example of an offer with compelling value by visiting our demo website at http://www.webcubic.info. Try it! Then put it on your website. Your WebCubic business consultant can help you.
posted by Shig Nishio @ 8/10/2005 10:11:00 PM
<< Home