Website tip #5-23 ( IDX lead generation )
IDX provides stickiness to real estate websites. This will increase the likelihood of future contact with website visitors. But IDX offers more than that.Most visitors to real estate websites want to search for properties. They will spend 20 minutes doing this. That's where IDx helps. At the end of those 20 minutes, the visitor may not have found any properties of sufficient interest. What does the visitor do now? At the same time, the REALTOR owning the website still doesn't have a lead.
The solution is a functionality that enables the website owner to provide a daily email showing all properties matching their desired criteria. All that's needed is for the visitor to supply his contact information to subscribe to the service.
IDX with automated email alerts is a great lead generation tool. To fully utilize it, you should do more than simply adding navigation buttons on the website.
Add text to the home page that invites your visitors to utilize both the property search and the automatic email alerts. For example, you can use text like this:
Automatically receive personalized MLS listings by e-mail. Early each day I will search the local MLS and find the homes that match your criteria and email you immediately with the latest listing information!! Simply click ALERT and fill in the requested information. Or, search for yourself at Home Search or My Listings.
This will be make it more likely that the visitor will know what they can do. Navigation buttons are sometimes difficult to figure out - especially with impatient visitors. Text that is read is easier to understand.
posted by Shig Nishio @ 10/16/2005 09:48:00 PM
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