More on offers with compelling value
The reason we focus on offers with compelling value is because they help convert website visitors into leads. The real objective is rapid lead generation.First consider the question, "how many visitors does it take to get one lead?" The typical conversion is roughly 200:1. With reasonably good website design features, this can be improved to 50:1. However, 30:1 is a better objective. Conversion comes from on page conversion optimization.
Most people have heard of Search Engine Optimization. Some experts have named "offers with compelling value" to be "on page conversion optimization".
The call to action is critical. What features can attract or distract the viewer from your objectives?
Here are some "on page factors" that may increase or decrease conversion:
- Ask them to sign up (make your call to action clear)
- A "Johnson Box" (these are tabled boxes that break up your body copy)
- Color can attract or distract
- Too many buttons
- Animation
- Offer placement. Where are you placing your "call to action"?
- Variety of "calls to Action"
- Frequency of your "call to action"
These are just a few of the attributes that may help your lead count to go way up.
posted by Shig Nishio @ 11/22/2005 10:27:00 PM
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