Website tip #5-28 (search engines)
THIRD in a series on search engine optimizationIn November a striking thing may have happened to your website's rankings in Google - as it did for so many others. Your WebCubic website search results probably improved. For many others, it decreased. What happened?
One of elements influencing the search engine rankings are links. Formerly, Google appeared to favor reciprocal links based on the quantity of such links. Many real estate websites took this algorithm element to an extreme and implemented all sorts link farms and link rings - much of this encouraged by web design companies and search engine "experts". This was done in an effort to increase the number of links thereby providing some advantage in search engine placement.
WebCubic took another approach. We realized that such link farms were not necessarily a long term advantage to anyone. We had always recommended finding quality websites and having those link to our website owners. Google also stated that they favored quality inbound links.
As a result, those that used link farms may find themselves devalued. Taking their place are other websites - probably YOUR WebCubic website - that were implemented using more intelligent optimization techniques. Aren't you glad you are using a WebCubic real estate website and listening to our business consultants?
The objective is not to entirely ignore reciprocal links - but, rather, to create links with high value quality websites. Here are two suggestions to improve your link management:
- cancel membership in all link exchanges. If you want to maintain part of a link exchange, make sure they include only sites that are real estate related and high value sites
- accept or develop inbound links only from real estate websites that are listed in Google. These could be recipricol links.
Remember, Google will change their algorithms from time to time. It is their desire to rank sites that are naturally more significant. Avoid spamming or other tricks to improve your search engine results. Try to focus on building content (your words or real estate articles).
FYI, WebCubic's company website www.webcubic.com improved its search engine results as this new algorithm was implemented by Google.
posted by Shig Nishio @ 12/05/2005 09:24:00 PM
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