Research vs buy
Internet consumers visit websites as part of their buying process. This is certainly true for the majority of both home buyers and sellers. Tim O'Keefe, a blogger and internet marketing expert, has repeatedly stated that "... people research online and buy offline" .What this means is that REALTORS must design their websites so that it can capture online visitor names and contact information.
How is that accomplished? Here is how.
Every real estate website must make "calls to action". We changed that expression to say that such calls are really "offers of compelling value" that consumers cannot refuse. You want their name and contact information - consumers want essential information (free reports, comparative market analysis, ability to search through MLS listings, daily email with new properties on the market, etc).
A word of caution. Some research has demonstrated that if you require registration on your website before allowing visitors to access content (articles, white papers, studies or other "free" resources), you could lose 75%-85% of your potential leads! You want to capture leads but don't want to turn them away before they know what you have to offer.
WebCubic enables website owners to easily build capture forms. The completed forms are emailed to the website owner and are entered into a prospect data base. The website owner can create custom autoresponders and even be notified by a text message that a lead capture form has been received.
posted by Shig Nishio @ 6/19/2006 10:20:00 PM
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