More on long tails
For definition purposes, "long tail keywords" are phrases that usually made up of more than three words. "Real estate" is not a "long tail" but "los angeles real estate loft residences" is.Here is a summary of advantages of "long tail keywords".
First, long tail keywords will lead to more search engine traffic because you will have more pages indexed and ranked for specific phrases of your products or services.
Next, long tail keywords lead to higher purchase ratios. Visitors are more likely to take action.
Third, long tail keywords lead to higher page ranking because there is generally far less competition.
Lastly, long tail keywords leads to greater monetization. People who find your site because they used a search engine such as Google or Yahoo are high value for this reason: they are people who are looking for specific information. So they are highly likely to follow relevant calls to action.
In conclusion, more long tail keywords means more potential customers means more likely sales.
Labels: long tail keywords, search engine optimization
posted by Shig Nishio @ 3/25/2009 10:11:00 PM
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