Lead generation from property searches
When a website visitor clicks on a property search button there is an opportunity to capture a lead. In the simplest form, some website owners require the visitor to provide some basic contact information before they are allowed to search the properties. While it seems reasonable to do this since information is not free, most visitors will likely terminate the visit to the website.On the other hand, if there is no attempt to collect contact information, it will be most unlikely that the visitor will ever provide it.
What is the solution? Give them a reason to submit contact information. If there is a value that they will receive, visitors are often willing to share their name, email address, and telephone number.
If they cannot find any properties of interest, tell them about the daily email alert program that you have. Explain to them that you will search for new properties every morning and email them immediately with those that meet their criteria. The value? Property information. What do you get? A lead.
Before they search, explain to them how they can maximize their search experience. Give them a three step value experience. One, invite them to search for as long as like to find a property. Two, invite them to use the daily email alert program. Three, invite them to email you with the properties of interest and tell them you'll either provide more information or you'll take them to view the properties. You can also invite them to contact you either by phone or email with the specifics of their search.
The point is that your visitor may not consider contacting you unless (1) they're invited to do so, and (2) there is value to their doing so (more detail on a property, visiting a property, daily property alerts). Try it!
posted by Shig Nishio @ 12/24/2005 06:38:00 PM
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