Looking ahead for 2009
We don't know exactly what the economy will bring in 2009, but we can tell that it is still hard for clients.We've had two realtors since mid-December terminate their service - not because they were moving onto other services - but because they were getting out real estate altogether.
In addition to many other new clients in December and January, we've had a few realtors signup. That is hopeful because it indicates that they are still in business, are willing to make investments, but are demanding more value. That's what WebCubic is offering.
We've had a couple of clients want more traffic and are willing to pay for services from us for that to happen.
We had one client who wants to broaden his appeal by using some social media tools. He's come to us for assistance and we will help him - possibly with a blog to start.
We are offering to our partner real estate associations to conduct seminars on a couple of topics, including social media marketing. One association has inquired about it and they intend to schedule that seminar.
What can we conclude from this? Be smart about what money you spend on technology. Previous surveys have shown that REALTORS typically spend $1K - $2K on technology, including websites. Spend that wisely and you should reap suitable rewards. We believe that this is true for professionals in all industries.
Refer back to this blog for ideas on what you can do to increase your visibility on the Internet. If you are interested, please contact us and let us know that you are interested in attending one of the social media marketing seminars that we will conduct in Southern California over the next three months. Follow us via Twitter or Yelp in addition to this blog.
posted by Shig Nishio @ 1/14/2009 07:48:00 PM
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