Website tip #5-09 (writing your profile)
Your written profile is an important section for your website. It can help you to project the image that you want. When constructing your profile, keep the following objectives in mind.Explain why the consumer should work with you. Describe the geographic areas where you work and any specialities or experience that you possess. The intent is not to pigeon-hole yourself but to differentiate you from other real estate professionals. Be sure to include adjectives that focus your target market.
I am a real estate expert helping luxury home buyers in Stanton Beach. We know this coastal community and where you can find those "to die for" ocean front views.
If you're interested in selling your property, review My Marketing Plan to see how I will provide the widest marketing for your house. This will explain why it won't take me long to sell your house and why you can expect top dollar.
Organize the website viewing experience. Include some text that will make it easier for your visitors to find what they're looking for. This would be a good place to describe any "compelling offers" you'd like to make. Some websites owners like to create different sections for buyers and sellers.
Buyers:
Search the MLS for your ideal property, then call me to arrange for a viewing. Get free e-mail notifications when a property matching YOUR requirements is found. Every day! We will notify you when we find one for you! Sign up here.
Sellers:
If you're planning to sell your home in the next few months, I offer a FREE service designed to help establish your home's current market value. Simply click on CMA Request and fill out the requested information. I will use comparable sold listings to help you calculate the expected fair market value of your home.
Personalize it. Make the time to personalize your profile information. Don't just copy what may be written here, instead let it reflect your personality, explain how you will help your clients, and point to specific information available on your website. Help you visitors to want to do business with you.
Take a look at "client testimonials" so see my many satisfied clients. I know that you will be, too.
One last thought.
When you're ready to think about Internet promotion, the profile will be important again because your specific words or phrases will be included in this section. Talk to us about this when you're ready.
posted by Shig Nishio @ 5/11/2005 09:25:00 AM
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