Website tip #6-01 (search engine)
SIXTH in a series on search engine optimizationEventually we need to mention a paid technique to improve search engine results - "pay per click". The basic principle is that you (the advertiser) pay only when someone clicks to visit your website.
Using "pay-per-click" generally results in visitors that are actively looking for information about your products and services online. These are "targeted" visitors.
Google has a "pay-per-click" program; they call it Google AdWords. Their implementation involves a twist - auction. As an advertiser you specify an amount that you will pay for this "pay-per-click" campaign. The advertisers are ranked by that amount - the largest amount on top.
An example: let's assume your search engine keyword is "alpine beach real estate" and your "pay-per-click" amount is $1.00. Another user, advertiser B, bids $1.25. When someone searches Google for the term "alpine beach real estate", advertiser B will be listed first, and then you will be listed second.
Google AdWords allows you to put a limit on the total amount for the DAILY "pay-per-click". This is a good feature because it allows you to cap your daily advertising expense.
This is a good program to create traffic to your website while you are optimizing your website's search engine performance.
posted by Shig Nishio @ 1/09/2006 09:10:00 PM
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