Increasing value of the Internet (tip # 7-04)
Marketing tip # 7-04As you try to figure out ways to capture new leads, think more strongly about the value of the Internet. Don't think of the Internet as the answer to all of your dilemmas. Rather, think of the Internet as a means to increase your business opportunities. Here's why.
A recent report from California Association of Realtors echoes the need for Realtors to invest time and marketing dollars into online efforts. According to the report:
• 92% of Internet buyers found their agent on a Web site
• 63% found them through an Internet search engine
• 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home
posted by Shig Nishio @ 2/19/2007 10:37:00 PM
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