Clarifying conflicting statements
There is a recent posting at RIS Media that attempts to put understanding into a couple of seemingly conflicting statistics.STATEMENT #1
"Print is dead to this generation of home buyers," said a report from the California Association of REALTORS, recommending that every REALTOR redirect about 75% of the print media budget to online marketing services.
CONFLICTING STATEMENT
"The National Association of Realtors® "Profile of Home Buyers and Sellers" reveals that 74% of all clients are generated from direct knowledge of the agent or a referral from a trusted source. That's nearly three-quarters of all clients! They don't come through the Internet or a Web site (less than 7% do). Or from some fancy "high image" ad, post card or brochure (3%)."
STATEMENT #2
The NAR® shows about 80% of all real estate transactions employ the Internet.
CONFLICTING STATEMENT
"Less than 7% of all sales come through the Internet" (attributed to the NAR®).
Read the article at http://www.rismedia.com/wp/2007-03-15/how-to-land-internet-buyers-despite-interference-from-your-team/. The article clarifies these and other conflicting statements.
posted by Shig Nishio @ 3/19/2007 02:28:00 PM
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