Action requires verbs
An Internet marketing ideaDo you remember those boring English lessons in school when the teacher tried to have break apart sentences to identify the noun, verb, adjectives, adverbs, etc? You should have listened to the part on verbs.
Many calls to action describe the reward for filling out a lead generation form. For example, "free reports", "dentists in Orange County", and so forth.
All calls to action need a verb to tell the visitor to do something. Rather than saying "free reports", it is much better to say "get free reports".
Remember to always use a verb. The stronger the verb the better results should be.
Labels: internet marketing, internet promotion, lead generation
posted by Shig Nishio @ 5/02/2009 07:54:00 AM
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