Keep your website current
We have always advised our clients that websites must be "current" so that your viewers will recognize that you are an active REALTOR. If you are NOT perceived as active, you will lose your visitors.But there's another reason to remain "current" - your search engine placement will be impacted.
As you may know, Google recently filed a new patent which provided search engine experts some insight on what Google considers to be important in their ranking of results - 100 or more criteria.
Recency of changes has long been a part of determining the ranking for search engine results. Experts report that this continues to be the case. The following factors are considered in determining the recency of web pages.
- the frequency of changes
- the nature of the changes - small vs substantial
- any changes in the number of times the keyword appears
Don't consider this as a mandate to make changes every day. Rather, consider it as validation of the importance of updating your content regularly. If you do it properly, you will invite new visitors to remain, you will encourage visitors to return, and your search engine results will improve.
We'll dig a little deeper and find out what other experts are saying about this.
posted by Shig Nishio @ 5/13/2005 06:16:00 PM
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