Marketing materials
Marketing materials can make a positive impact on your business. One of the most visible marketing tools is your website. Any comments on marketing materials in general also apply to your website.Don't use too many words.
People tend to scan so (1) use a headline, (2) be sure to use breaks between paragraphs and use shorter paragraphs, (3) place graphics to create visual appeal, and (4) place your primary keyword phrase throughout the text.
Don't be pushy.
You must make calls to action, but people are turned off if they sense they are being sold. People want to reach their own decisions. Rather than saying "here are five reasons to buy it today", offer them a choice like "expore your options in today's buyer market".
Don't leave out your logo.
Obvious. Enough said.
posted by Shig Nishio @ 6/07/2007 03:36:00 PM
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